The title is the most important element of your page. Titles are displayed on the page itself, in your website’s navigation, in the tab of a web browser window, in Google search results, and in users’ bookmarks. They are also used to create the filename (also referred to as a System Name) for your page inside Cascade.
Take the time to choose your page titles carefully.
- Keep it short and make every word count.
- Put keywords first.
- Think of how it will appear in search results. Is it clear for users that your page is the right one?
- Use clear, plain language. Avoid puns and clever wordplay.
Hide the title
In some cases you may not want to display the title in the content of your page. An example of this might be a homepage where displaying the title is redundant.
To hide the page title:
- Expand the Page display and navigation group and select No under Show the page title
Don’t neglect the title
Even when a title isn’t displayed in the content of a page it is still used and visible everywhere else mentioned above.
Along with the title, the summary is displayed on the Page but also often visible in search results. Make sure it contains information that helps your users.
- Keep all summaries short (Google only shows 140 characters for the summary)
- Include keywords that aren't included in the page title
- Use plain English, not jargon or marketing speak
- Answer a user's question directly in the summary whenever possible (eg, a related deadline or cost)
- Only use acronyms if they are commonly known (eg, The PAC, PAWS)
Section headings help users scan pages for content by acting as visual separators and navigation elements. The heading above is a section heading.
Omit section headings when you want multiple sections to flow together uninterrupted.
This is a content heading
Content headings are visually smaller than section headings to help convey hierarchy within a page, but made bold to aid scannability. Content headings help bring order to your section and form the navigation elements of tabs and accordions.
Omit content headings when you want multiple Content Blocks to flow together uninterrupted, or when including a heading feels redundant.
Use a section heading instead of a content heading when you only have one Content Block in your section.